WFMT is dedicated to presenting the best of classical music and fine arts programming to the widest audience possible, with a format that’s been perfected over 65 years of broadcasting.
98.7WFMT and The WFMT Radio Networks showcase the full spectrum of classical music—including a variety of live broadcasts—to our highly engaged listeners in Chicago and around the world.
WFMT reaches more than 500,000 weekly listeners, who enjoy discovering new music, exploring new and established artists, and broadening their personal horizons.
Reaching Culturally Curious Arts Fans
WFMT creates a strong, meaningful connection between your organization and our listeners: the most educated, influential, culturally literate, and community-minded audience in Chicago.
Active in the Arts
4 times more likely to attend opera performances, twice as likely to go to a museum, 81% more likely to attend a dance performance, 71% more likely to go to a live theater performance.
61% have earned a college degree or higher
Vital and Engaged
During the most recent Membership Drive, WFMT received more than 7,000 phone calls and raised $1.2 million from listeners in more than 20 states and 7 countries. These are listeners who support the advertisers that support their favorite — and often their only — radio station!
65% flew domestically in the past year; 36% traveled abroad in the past three years
40% more likely to dine out
64% more likely to have a household income of $250,000+, twice as likely to have a net worth of $1,000,000+
WFMT has fewer commercials per hour than any radio station in Chicago, ensuring your message is heard, retained, and then acted upon.
Source: Nielsen Audio September 2015 – June 2016 Average Cume, Limelight Streams, MRI Doublebase 2015.
“WFMT has been my go-to (actually locked-in) radio station since 1959. Yet I am always learning new things. This week it has been the extraordinarily rich Exploring Music program where Bill dives into gypsy music. Love, love love!”
265,817 unique listeners each week over live air broadcast
Anywhere in the world
350,000 live streams each week at wfmt.com
Take Us with You
Everywhere you go via WFMT mobile app on Android and iOS
Advertise With Us
Your WFMT representative will work with you to create a multi-platform campaign to engage your target.
WFMT provides the best and broadest selection of classical music and fine arts programming. From our regular local programs featuring popular WFMT hosts and producers to special live concerts and events to series that have national and global reach. Complete list of programs.
Chicago Symphony Orchestra
Grant Park Music Festival live from Millennium Park
Lyric Opera of Chicago Live Opening Nights
Metropolitan Opera live from Lincoln Center
Santa Fe Chamber Music Festival
Carnegie Hall Live
Studs Terkel Radio Archive