These Vintage Holiday Ads Are Sure to Make Your Spirits Bright

By Keegan Morris and Dorian Nicholas |

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Before the digital age, the printed WFMT Guide offered comprehensive coverage of the arts in Chicago and beyond through feature articles, event listings, and a calendar of WFMT’s own monthly programming. Go back in time to the early days of WFMT — the '50s and '60s — with a charming look back at some festive Program Guides!


1952

So many great performances, so little time!

1954

We'd be overjoyed to receive this gift certificate to the WFMT Record Shop!

1956

Bundle up! We can only imagine that some earmuffs and a scarf would have been absolute necessities for this 1956 Christmas walk.

1957

WFMT went really retro with this Christmas greeting featuring a medieval music manuscript.

1958

It’s HEAR for Christmas! Look at that stunning modern technology…

1961

Children Caroling, a seven story Christmas tree, endless shopping; why wouldn’t you want to go to Carsons this holiday season?Unless, of course, you’re partial to Marshall Field & Company:

1962

Design for Christmas. Mid-century modern before it was cool.

1963

Good enough for Santa’s Seal of Approval!

1969

We can all use a little peace, joy, and music.


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